All gin must taste predominantly of juniper โ that's the law. Beyond that, styles vary more than people realise.
London Dry
The classic. Crisp, juniper-forward and dry, with no added sweetness or flavourings after distillation. Your reliable G&T backbone.
Contemporary / New Western
Modern gins that dial down the juniper and let other botanicals โ citrus, florals, spice โ take the lead. Great for sipping and lighter serves.
Old Tom
A slightly sweeter, old-fashioned style. Lovely in classic cocktails like a Tom Collins.
Flavoured gin
Rhubarb, pink grapefruit, sloe and friends. Fun, easy-drinking and brilliant with a splash of tonic or prosecco.
The bargain angle
Gin ranges change constantly, so cleared and discontinued bottles are superb value โ and gin doesn't go off, so there's zero risk in stocking up.
Quick Questions
What's the difference between London Dry and other gins?
London Dry is crisp, juniper-forward and can't be sweetened or flavoured after distillation. Contemporary gins let other botanicals lead, Old Tom is slightly sweet, and flavoured gins add fruit or floral notes.
Does gin expire?
No. Unopened gin lasts for years thanks to its alcohol content, which makes clearance gin a very safe bargain.